24 Jun 04:06Electronics

YOU SHOULDN’T SELL YOUR ROBOTICS FULLY READY-MADE

YOU SHOULDN’T SELL YOUR ROBOTICS FULLY READY-MADE

Some scientists have found that people like they assemble more and have positive perceptions about their robots.

It is common that people overvalue their creations when they have built the stuff themselves. It seems to them that their creations are more important. Such thing is called the "IKEA effect”referring the Swedish brand "IKEA”. The reason behind the naming is that the Swedish brand IKEAsells many furniture stuffs which require a lot of assembling.

Since the case is obvious to everyone, two scientists from Pennsylvania State University have decided to find out that if the case is the same with robots or not.

Researchers, Yuan Sun andS ShyamSundarhave stated that "IKEA effect” is present in the application of software. It makes more strong sense of ownership, more positive perceptionsabout the technology, and more attachment to the creation.

Pennsylvania State Universityresearchers have worked with 80 undergraduate students having them working on assembling a robot. The purpose of the survey was to see how the attitudes of the students towards the robots have changed, after they have built the robots themselves. They have asked the students how they feel about the robots before they start assembling it. They also examined how much the students participated in the assembling process.

One group of students have built they robots themselves, did the software setup while the others have watched someone else doing the same. After setting the robot up, both groups have interacted with the robots. The result has come out as that the group of students who have built the robots themselves felt more self-agency and got more positive attitudes.

So the researchers advice those who sell robotics that they should not build the whole robot in the box before selling it. The customers will feel better and like their robots more if they build it themselves.

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